Developing a Change Plan – Step 4, Communicating the Change Vision

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To complete Step 4 in your Change Plan, compose a cohesive document that addresses the following:

  • Develop an 8- to 10-slide PowerPoint presentation that you would present to your guiding coalition and other key stakeholders about your strategy to communicate the change vision. Your PowerPoint should include the following:
    • Title slide (1 slide)
    • Introductory slide (1 slide)
    • Body slides (4–6 slides)
      • Explain your overall strategy for communicating your change vision.
        • Outline the steps you will take to ensure the change vision is communicated to all stakeholders.
        • Outline the steps you will take to reinforce the change vision after the initial communication.
        • How can your guiding coalition and other stakeholders help share the change vision and create a positive attitude toward the change?
        • Analyze the techniques stakeholders can use to help others buy-in to the vision. Outline the specific steps you or others can take to create buy-in and bring stakeholders onboard.
      • Develop an analogy or metaphor that describes your vision. From this analogy or metaphor, develop a brief motto or slogan that would help individuals stay focused on the change.
      • Explain how you would use the community or organizational networks and values to spread your message.
    • Conclusion slide (1 slide)
    • Reference slide (1 slide)

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