2 reading worksheets

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Week 8 Worksheet – Mould

Answer these questions in 2-4 sentences each after reading Eli Mould’s “Lights, Camera, but Where’s the Action?”

1. How does Actor-Network Theory differ from Marxist approaches to media industry studies?

2. In your own words, how would you explain the ANT term Actant? What would be examples of actants in the Three Dollars example?

3. In your own words, how would you explain the ANT term Enrolment? What would be examples of enrolment in the Three Dollars example?

4. In your own words, how would you explain the ANT term Black-boxing? What would be examples of a black-box in the Three Dollars example?

5. In your own words, how would you explain the ANT term practice? What would be examples of practice in the Three Dollars example?

Week 8 Worksheet – Rifkin

Answer these questions in 2-4 sentences each after reading Jeremy Rifkin’s “When Markets Give Way to Networks…”

1. In what ways is Hollywood a model for the transformation to a network-based economy?

2. Why did a network system of film production emerge in the 1950s?

3. How does the network approach to commerce continue to benefit major companies such as the movie studios?

4. Why have the culture industries been at the forefront of moves to network economies?

5. What does it mean for a good to evolve into a service? Since this essay is nearly two decades old, can you think of more recent examples of goods that have become services?

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