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MGT 210
Advertising
Humphreys University
Open Book Quiz, Chapters 1-4
Week 4
Due 10/31/18
1. What is the difference between and advertising agency and an in-house agency? Why would a
business prefer one over the other?
2. From an advertising agency perspective, please explain the differences between a fee system, a
commission and a retainer.
3. Television advertising for cigarettes has been banned from television in the United States.
Should alcohol advertising also be banned from television in your opinion? Why or why not?
4. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if
people find it annoying?
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