Read Case Study and Answer Questions

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Major Assignment (20 points) Address 8 questions in the case study in essay format – 5 page APA format (double space).

Organize with sub headings (Question 1, Question 2, etc.).

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Minor Assignment (5 points) Choose any advertising agency and define the services they have and how it will fit in with a manufacturer’s marketing organization. Example: if you chose an agency that had the capability to provide just public relations define the other services that a manufacturer will need to create an integrated marketing communications plan. Utilize slide 13 from the Chapter 3 lesson as a template to guide you regarding pieces that need to be filled.

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