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Major Assignment (20 points) Address 8 questions in the case study in essay format – 5 page APA format (double space).
Organize with sub headings (Question 1, Question 2, etc.).
Case attached
Minor Assignment (5 points) Choose any advertising agency and define the services they have and how it will fit in with a manufacturer’s marketing organization. Example: if you chose an agency that had the capability to provide just public relations define the other services that a manufacturer will need to create an integrated marketing communications plan. Utilize slide 13 from the Chapter 3 lesson as a template to guide you regarding pieces that need to be filled.
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