Write Marketing mix, implementation strategies & monitoring and control strategies for the brand “Ring 2 Doorbell”

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Choose “Ring 2 Doorbell” brand to research and develop a marketing plan. You should be able to find

information from business media, such as The Wall Street Journal, Business Week, Fortune, Advertising

Age, or Forbes. Start with the recommended publications above. Other information may be obtained

from the company’s website, and from the business section of daily newspapers. You may also look for

the product in stores or visit the business for additional information. This is particularly helpful for

understanding the competition, the pricing, and distribution strategies. Use multiple sources because

some may be biased (for example, the company website probably avoids any negative information about

the brand).

I expect a minimum of twelve current articles (2018 – present), not including the company website, as

background for your paper. If you are not sure about the meaning of the terms in the outline below,

consult your textbook to make sure you understand what you are saying about the brand. Although many

students start their searches with Wikipedia for background information, Wikipedia is NEVER appropriate

as a citation in college level work.

The major part of the assignment will focus on what the company is or has been doing. The actual paper should be written in paragraphs, ie, not simply an outline with bullets. Go

to http://owl.english.purdue.edu/owl/resource/560/01/ if you need writing help, especially for an

explanation of how to cite your sources using APA format.

The paper should cover:

A. Marketing Mix

1. Positioning the product and product strategies. Include packaging, branding, and introduction of any

new product lines

2. Pricing strategies (using terminology from the text)

3. Promotion strategies (current and new recommendations) – (again, using terminology from the text)

4. Distribution strategies (current and new recommendations)

B. Implementation Strategies

C. Monitoring and Control Strategies

Sources in APA Format


Ring 2 Doorbell

All references must be cited, using the APA format.


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