Video – Jones Soda: Product Differentiation
Watch the video and answer the following questions.
- During the company’s early years, how did Jones Soda differentiate its product from other soft drinks? How did it compete with Coke and Pepsi?
- Who is Jones Soda’s target demographic? How has the company chosen to reach those customers?
- What mistakes did Jones Soda make during its attempts to expand its market? What effects did these mistakes have on the business?
- How did the company revive itself and its sales?
Summarize your answers in a Word document that is two-to-three pages in length and double spaced.
(please provide good quality and original response. Thank you!)