BUS402 Ashford University CSR

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1. In your own words, explain what CSR is. Name two examples of socially
responsible companies you know and explain why you consider them so.
It is important for companies to incorporate social responsibility
into their strategic plans. Give a brief summary of the company you
chose in Week 1, Southwest Airlines. What aspects of corporate social responsibility would
you recommend they incorporate into its strategic plan? Support your
rationale from your research.


Prior to beginning this discussion, review Chapter 11 in the
Abraham’s textbook on Diversified, Global, and Other Types of
Organizations and listen to this audio snippet covering International
Strategies. When companies expand into the international arena, they do
so either because their home market has matured or because they see real
opportunities in the foreign market.

Increasing the number of strategic business units requires a more
complex business strategy. Sometimes the road to success in a foreign
market can be a bumpy one. For insights into some of the more extreme
cultural challenges posed when entering foreign markets as experienced
by one of the United States’ largest fast food chains, read How McDonald’s conquered India (Links to an external site.)Links to an external site. (Kannan, 2014) and McDonald’s Settles Beef Over Fries (Links to an external site.)Links to an external site. (Grace, 2002).

For this discussion, determine whether or not the company operates in
the international marketplace. If so, research the company’s
international strategy and evaluate it in terms of effectiveness in
regards to one of the issues below. If your company is not involved
internationally, then choose one that is and evaluate that company’s
international strategy in terms of effectiveness in regards to one of
the following issues:

  • Cultural Barriers
  • Monetary Exchange Rates
  • Political Instability


  • Assess how your chosen issue potentially affects the strategic
    considerations of your organization involved in a global economic
  • Propose language to add to the organization’s strategic plan that
    addresses the potential impacts to the organization’s global strategy.

Textbook: Abraham, S. (2012). Strategic management for organizations [Electronic version]. Retrieved from https://content.ashford.edu/

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