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Question one

  • All of you will need to develop a research plan to complete the external analysis. The external analysis is composed of trends and data in the categories of politics, legal, economic, sociocultural, technology and the competition gathered for your hypothetical business. The most relevant pieces of data are then used in your SWOT analysis.

What is your research plan to gather this information? Think about the sources that you will use to find the data that is relevant and appropriate for an academic paper.

Question two

  • All academic writing is based on references. There is a difference in the quality of references that you will find. You are required to use peer -reviewed, academic references to support your work. In your own words, what is a peer-reviewed, academic reference and why is this necessary?

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