LISTEN LISTEN LISTEN LISTEN: YOU MUST MAKE ALL THE CHANGES IN THE PAPER BASED ON THE FEEDBACK AND HIGHLIGHT IN YELLOW SO THE TEACHER KNOWS WHAT CHANGES WERE MADE
Communication Strategy Outline: Describes the communication needs of the internal and external stakeholders: Mastered.
Communication Strategy Outline: Describes the communication needs of the target audience(s): Mastered.
Communication Strategy Outline: Explains why a target audience is likely to choose one product or service over another: Mastered.
Communication Strategy Outline: Proposes an effective message type for the target audience: This is vague and overly-academic. Just tell them the best means of reaching the audience you describe. Which mediums should they use and why?
Communication Strategy Outline: Selects and describes audience-appropriate content for each message: Also, vague and overly-academic. Describe the sort of material they should put in their advertising to create effective messages.
Communication Strategy Outline: Selects and describes a valid measurement for the success of each message: Same here. Move away from the academic jargon and give them specific ways to measure whether or not people are receiving their messages.
Communication Strategy Outline: Logically explains rationale for each message type, content, and measurement: I’ll wait for the new draft to evaluate the summary.
General: Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose: This is way too academic. You can get away with it at first but later on it becomes tiresome. Talk to your client like people not scholars. Give them real advice using your own voice.
General: Attributes sources where applicable using citation methods with no major errors: Mastered.