Discussion question

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Answer each question with a word count of 175 minimum.

1.Select a product you recently purchased and consider what channels were available for the marketing and purchase of this product. Based on the distribution channel through which you purchased the product, discuss how the value chain was affected by that channel of distribution.

2.Have you seen a company offer these types of options

Here’s a pricing dilemma I encountered years ago. The product manager of our firm made the decision, on her own, to increase several product prices above and well beyond the Manufacturer’s Suggested Retail Price (MSRP). Her justification/hunk of logic was our margins were too thin and something needed to be done immediately to remedy the problem. ? Does it affect the quality of their service?

3.How would you, as the marketing manager, respond to a situation such as this one?

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