Social Media Marketing Evaluation

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Introduction

For this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the company’s social media marketing efforts should be in-depth and your analysis should exhibit an understanding of how to apply the topics we’ve discussed this semester. You will also need to include recommendations for improving the company’s social media marketing strategy.

Include:

  • This assignment allows students to evaluate the practices of a real company and assess the effectiveness of the firm’s social media marketing practices based on what they have learned. Students are also tasked with developing social media marketing strategies that would be helpful to the company they evaluate. This assignment relates to CLO’s 2-4.
  • Total points for assignment: 150

Directions

Social Media Marketing Evaluation- You are required to submit a 5-8 page paper describing your assessment of a particular company’s social media strategy. For this paper you should:

  1. provide an introduction of the firm, the industry in which it operates and describe its target market
  2. discuss its social media usage and how the firm is using various platforms
  3. evaluate the firm’s social media strategy and make recommendations.

Your assignment should be typed in Times New Roman 12 pt. font with 1” margins. Be sure to include headings for each section.

Cite all sources appropriately using APA style formatting.

Rubric

Marketing Evaluation

Marketing Evaluation

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContentAdequately describe the role of social media for the firm, examine its target marketing efforts in social media and evaluate the firm’s social media strategy. Also, make suggestions based on best practices.

112.0 pts

Above Expectations

Responds to every assignment requirement with originality. Displays a familiarity with the texts and topics being discussed.

111.0 pts

Exceptional

Responds to every assignment requirement with originality. Displays an exceptional familiarity with the texts and topics being discussed.

104.0 pts

Meets Expectations

Responds to most assignment requirements with originality. Displays a familiarity with the texts and topics being covered.

78.0 pts

Below Expectations

Fails to respond to some assignment requirements. Does not display a familiarity with the texts and topics being covered.

45.0 pts

Does Not Meet Expectations

Fails to respond to assignment requirements. Does not display a familiarity with the texts and topics being covered.

112.0 pts

This criterion is linked to a Learning OutcomeLength and Format

40.0 pts

Above Expectations

5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

39.0 pts

Exceptional

5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

38.0 pts

Meets Expectations

5 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides.

28.0 pts

Below Expectations

Less than 5 pages. At least one error in formatting.

14.0 pts

Does Not Meet Expectations

Less than 5 pages. Errors in formatting.

40.0 pts

This criterion is linked to a Learning OutcomeCitations

28.0 pts

Above Expectations

Properly cites reference materials used.

27.0 pts

Exceptional

Properly cites reference materials used.

24.0 pts

Meets Expectations

1-2 incorrect or missing citations and/or reference list entries

20.0 pts

Below Expectations

3-4 incorrect or missing citations and/or reference list entries

8.0 pts

Does Not Meet Expectations

Multiple incorrect or missing citations and/or reference list entries

28.0 pts

This criterion is linked to a Learning OutcomeGrammar and Spelling

20.0 pts

Exceptional

Exceptional use of proper English and free of all typographical errors and grammatical mistakes.

19.0 pts

Above Expectations

Proper English usage and free of all typographical errors and grammatical mistakes.

18.0 pts

Meets Expectations

Proper use of English and 1-2 typographical errors and grammatical mistakes.

14.0 pts

Below Expectations

Use of proper English and 3-4 typographical errors and grammatical mistakes.

5.0 pts

Does Not Meet Expectations

Multiple English errors, typographical errors, and grammatical mistakes.

20.0 pts

Total Points: 200.0

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